Creative Out of Home (OOH) Ads: we’ve turned the accomplishment into a game for fans to experience in real life, including murals where fans are encouraged to find the top-streamed artist – Bad Bunny – in the creative.
Brand Campaign Videos: our brand campaign video features Bad Bunny being quizzed on his streaming milestones on Spotify throughout the year. Platform Easter Egg: rolling out over the next week, when users like or tap the heart on a Bad Bunny track, it may transform from our classic green “heart” to Bad Bunny’s iconic red heart. 
We’re celebrating Bad Bunny’s accomplishment through a number of ways, including:. The second most-streamed artist – and most-streamed female artist of the year – is Taylor Swift (#2), followed by Drake (#3), The Weeknd(#4) and BTS (#5). Most-Streamed Global Artists: Becoming the first artist to top Spotify’s most-streamed artist list three years in a row, Puerto Rican rapper Bad Bunny took the number one spot for most-streamed artist globally, generating more than 18.5 billion streams this year. Top album by a Canadian Artist: Toronto’s very own The Weeknd took our breath away this year with his album “ Dawn FM”, holding the fourth spot as the most streamed album globally. Top Song by a Canadian Artist: It’s a “Beautiful Love” between Justin Bieber and his fans, with, “ STAY” coming in as the third most streamed song globally. Top Canadian Artists: Drake holds #3 spot globally as the most streamed artist globally, behind Bad Bunny and Taylor Swift respectively. Harry Styles’ album “ Harry’s House” was also the top most streamed album in Canada. Since claiming the top spot in our Songs of Summer list, Harry Styles ’ “ As It Was ” continues to dominate the charts, claiming the top spot for most streamed song globally with over 1.5 billion streams and the most streamed song here in Canada. Toronto’s very own Drake locks in the top spot for most streamed artist in Canada.
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